Terra Nova Cycles, LLC (Strawberry Cycles Engineering & Fabrication)
Year Founded: 1971
Owner: Andy Newlands
Shop visits possible: Yes
Retail sales at shop: Yes
Goose Hollow, an 1845 neighborhood in southwest Portland is the location of the Strawberry bicycle frame fabrication facility since 2002. The company founded in Portland in 1971, has the goal of producing handcrafted bicycle frames and tube processing tooling and equipment. The unique frame designs and an absolute personal (one man – two dog) working method assure a style steeped in elegance, if you will, that found its sublime “promised land” in Goose Hollow.
Dedicated, passionate design work, but low-keyed and always sensitive to the human side of every equation in the bicycle framebuilding craft, Strawberry incarnated a distinctive way of thinking and working in the very concrete terms of bicycle frame fabrication. Trained in engineering with over forty years of machining and oxy/propane brazing experience, Strawberry has a conception of bicycle framebuilding which springs from skills learned over time but is neither artificial nor intellectualistic, rather one that is striking for the depth of consideration behind it as well as for the simplicity of its operation.
Strawberry trademarked frames are completely hand built in the Goose Hollow shop from Reynolds steel tubing and investment cast lugs and are designed for road sport/racing, track racing and city/commuting. The oxy/propane brass brazed lugged steel framesets feature hand-cut lug work, Strawberry designed investment cast wishbone and integrated topstay/seatpost binder. The company is also the US sales agent for Marchetti SRL, Bergamo, Italy which engineers and manufactures testing equipment, wheelbuilding machines, tube processing machinery, welding fixtures/robots, frame and fork alignment tools as well as turnkey engineering.